Brandon Semenuk signs with Troy Lee Designs

Whistler's own 19 year old Mountain Bike Freeride Athlete Brandon Semenuk has signed on to a multi-year deal with Troy Lee Designs. Troy Lee says, "Brandon has great style and incredible ability. He's constantly raising the bar in what's possible on a mountain bike. He's the real deal." This year has already seen Semenuk win a number of events, including Colorado Crankworx and the Chatel Mountain Style event in France. This weekend sees him on top of his game-running up to Crankworx Whistler. As he's on his home turf, you know he'll want the win bad. Shawn Norfolk, Troy Lee Designs Director of Marketing says, "TLD is investing a lot of time and energy into its Cycling, Protective and Sportswear lines, and Brandon is a great athlete to help showcase all of these developments. Brandon will also be involved in the relevant design aspect of our products going forward. Having him on board as an official TLD rider gives us the ability to create some incredible product opportunities." "I'm pumped to be a part of the Troy lee Designs family!" says Brandon. "Troy has everything I need or want to wear no matter the riding situation, and I'm looking forward to working closely with them on their new lifestyle Sportswear in the near future." www.troyleedesigns.com